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What To Do About the Heartbleed Bug
The Heartbleed Bug is not specifically a digital marketing topic. However, I’m covering it for two reasons. First, any digital marketer is going to spend an awful lot of time online. This means that...
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Ease Content Marketing Pain with CoSchedule
Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But...
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How to Perform an Inbound Marketing Self-Assessment
You’ve read the blog posts, viewed the webinars, attended the conferences, bought the t-shirts. Maybe you even hired a consultant or two to help move the ball forward. You’ve either dipped a toe in the...
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Comprehensive Content Promotion Guide
You’ve created your compelling ebook or your fabulous video or your super-handy infographic. Now what? The whole point of your content is lost if you don’t tell the world. Kind of like the Doomsday...
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Insults: The Latest Conversion Rate Optimization Strategy?
So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a...
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Help Your Team Share Your Content More Easily With IFTTT
If you’re responsible for content marketing, you probably would use all the help you can get promoting it (not to mention productivity tips to help you save time). When you’re part of a company or...
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The Finely Tuned Sales and Marketing Machine [Slideshare]
Let’s face it. It’s hard to have a highly evolved digital marketing strategy when the goal posts get moved all of the time. Nevertheless, staying competitive requires that organizations be nimble and...
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SlideShare PRO Features Will Soon Be Free
The timing on this is truly spooky. I logged into the Authentia SlideShare account this morning to take a look at the statistics for our latest upload, The Finely Tuned Sales and Marketing Machine. I...
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What Enabled the Market Basket Victory?
Somewhere in a NYU office, Clay Shirky is leaning back in his chair with a satisfied grin on his face thinking, “I told you so.” He’s much too polite to say it out loud, but he’s almost certainly...
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Top Lesson from #INBOUND14: Filling a Leaky Bucket [Slideshare]
Something really struck me yesterday: I think most digital marketers (myself included) are disproportionately focusing their efforts and resources in the wrong place. Photo courtesy of @Hubspot on...
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Social Media Comes Full Circle at the NHHTC TechOut 2014
Last night, I had the pleasure of attending the New Hampshire High Tech Council’s third annual TechOut competition. I listened to five pitches and talked with several of the startups. One in particular...
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Combine Outbound Marketing Tactics With Inbound Strategies
By now, all of the digital marketing world has heard of inbound marketing and most have given it a shot in one form or another. And many of them are finding its promises elusive. The premise makes...
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6 Outbound Marketing Graphs You Need to See for 2015
In my last blog post, I talked about how you can accelerate your inbound marketing efforts by combining them with outbound marketing tactics. Business Insider just released its 2014 Future of Digital...
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Smart Funnels: How to Get Max Digital Marketing ROI In Shortest Timeframe
SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is...
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2015 Control System Integrators Digital Marketing Benchmark Report
Click here to download your free copy of the complete 2015 Control System Integrator Digital Marketing Benchmark Report. With my background in industrial controls and leadership positions in the...
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Google’s Mobile-Friendly Algorithm Update Is Coming
For those digital marketing professionals who’ve been stranded on a desert island for the past couple of years, you may be surprised to learn that Google is launching a long-awaited algorithm update on...
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Better White Papers With Smart Funnels [Case Study]
This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to...
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Better Content Marketing With Smart Funnels [Case Study]
This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to...
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Better Demand Generation With Smart Funnels [Case Study]
This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to...
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Everybody Lies – Including Your Prospects
Gregory House, M.D. never believed anything his patients told him because, according to him, “everybody lies.” House, M.D. was a U.S. television show from 2004 through 2012. The show’s main character,...
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